About Setter Label | Setter Label
It all began with one Lexi
Sometimes one dog can change your whole life. That is exactly what happened to me.
Lexi arrived 10 years ago 🐾
About 10 years ago, Lexi – a Gordon Setter came into my life. From that moment on, nothing was ever quite the same.
She turned my life upside down and filled it with energy, character, determination, joy and countless setter stories that no one could ever plan. Most of all, she made me fall completely in love with setters.
Anyone who shares their life with a setter knows perfectly well that this is not simply a dog. It is a unique bond, immense affection and a kind of relationship that is very difficult to explain to someone who has never experienced it.
A setter gives you something truly special
From searching for accessories to creating my own collection
Over time, I began looking for things for myself – accessories, details and little items that would truly capture the character of the breed and be created for people who are in love with setters.
There was just one problem: nothing quite met my expectations.
The designs either felt too generic or lacked that special something a setter owner recognises immediately. I wanted items that were more than just another product with a picture of a dog – they needed a little setter character of their own.
For a long time, I hesitated to create something myself. Then a thought appeared: if I cannot find what I am looking for, perhaps I should simply create it.
That is how this collection came to life ✏️
All the designs in the collection are developed by me. Each one begins with an idea, a particular pose, a characteristic look, a silhouette or simply a moment that every setter owner knows.
Sometimes elegant. Sometimes colourful. Sometimes a little playful. But I always want every design to include something that genuinely feels like a setter.
This gives the collection its own identity rather than making it a set of random designs. These items are created by someone who shares her life with a genuine love for this breed.
Who are these pieces created for?
I want to share this with you
This collection began with Lexi, with a love for setters and with a simple search for things I would genuinely want to use myself.
Today I want to share it with the world, and I hope you will find a design here that makes you smile or reminds you of your own setter.
Because if you love setters as much as I do, you probably understand perfectly why all of this came to be. ❤️